A 1979 song ‘Video killed the radio star’ sung by Buggles and written by Trevor Horn springs to our mind as we contemplate in discussingthis week’s topic.
Music videos have surely come a long way. In what was considered to be nearly impossible not many years back, today it is one of the most thriving profession that a smart kid with a decent knowledge in filming aspires to get into. The importance of music video these days have acquired such a huge significance that it more often than not determines the success and popularity of the single as well as the album.
The standard and the quality of our music videos have improved by leaps and bounds in recent times thanks to new technology and the professional know how. There is no debate on it. There have been numerous people who have achieved instant recognition by doing what they do best…making music videos, not to mention that it instantly launches careers of various people including the models, cameramen, directors, production houses etc. However, as with all other things, along with the good comes the bad too. Though there may be many genuine good music video makers plying their trade, there are countless number of others with practically no idea of what they are doing. It has become something of a fad similar to that of DJs. Everybody wants to be a music video director. So when videos made by ‘anybody’ hits the screens, we have no option but to wonder ‘what’s going on’? Some of us even argue that we are capable of making videos at par with some of the Hindi ones doing the rounds and ‘ours is much better than the ones made in Pakistan’. What actually is the fact? Are we churning out decent music videos on a regular basis or are they just a splash in the pan? Lets Talk About It!